Leverage the power of your personal brand
Take an authentic and strategic approach to business and career growth.
✓ Present yourself with clarity and authenticity
✓ Stand out in a crowded market
✓ Build trust and credibility
✓ Attract meaningful opportunities
✓ Foster valuable relationships
Lead more.
Win more.
Earn more.
Whether you’re looking to grow your business, advance your career or establish yourself as a thought leader, your personal brand is the key to unlocking your full potential.
B2B Business Owners
Your personal brand helps you build trust, attract the right clients, and make valuable industry connections. It positions you as a credible expert and opens doors to new opportunities. It also gives you the confidence to share insights and build relationships through engaging content.
Executives & C-Suite Leaders
A personal brand showcases your leadership style and values, helping you enhance your reputation, attract top talent, and stand out in your industry. It also makes it easier to share your vision through content that inspires and connects with your audience.
Corporate Climbers & Client Builders
Standing out in corporate environments takes more than just skills—it takes a strong personal brand. It helps you build credibility, position yourself as an expert, and create content that keeps you top of mind with both clients and leadership.
Sales Professionals
A strong personal brand sets you apart in the world of sales. It builds trust, helps you connect with potential clients, and positions you as a knowledgeable and approachable expert. When your personal brand is clear, creating content becomes a powerful way to nurture relationships, close deals, and stand out from the competition.
Coaches & Consultants
Your personal brand is everything when you’re working for yourself. It builds trust, attracts the right clients, and positions you as an expert in your field. It also gives you a solid foundation for creating content that connects and drives business.
Entrepreneurs & Startups
Your personal brand goes hand in hand with your comapny brand, as you are the business and people are buying into you. It builds credibility, attracts investors, and connects you with customers who share your vision. And when it comes to content, your brand helps you tell your story in a way that resonates.
Academics & Researchers
Beyond academia, a personal brand helps you gain visibility, attract funding, and connect with a wider audience. Creating content allows you to break down complex ideas and make your research accessible to more people.
Job Seekers & Career Changers
In today’s job market, a strong personal brand makes all the difference. It highlights your unique skills and experiences, helping recruiters and employers see your value. A clear brand makes it easier to create content that puts you in front of the right opportunities.
Words from
our clients
What’s holding you back?
Putting yourself out there isn’t always easy.
If any of these sound familiar, you’re not alone.
Not enough time
Your days are consumed by meetings, decisions and deadlines—so finding the time and headspace to invest in your story always ends up at the bottom of the list.
Not sure of the value you offer
You’ve done and achieved so much, yet distilling years of experience, skills, and success into something clear and compelling that resognates with your audience is a real struggle.
Not sure who you're talking to
If you’re trying to speak to everyone, you’ll end up reaching no one. It can be challenging to identify and understand the people who will actually drive your business and career forward.
Unclear on what to say
You have a wealth of knowledge, but when it comes to sharing it, you’re left staring at a blank page, unsure where to start.
Not sure how to come across as authentic
You want to show the real you, but how much is too much? Finding that balance between being authentic and vulnerable, without feeling overly polished or self-serving, can feel hard to navigate.
Fear of judgement
Putting yourself out there feels risky—what if people criticise, misunderstand or dismiss what you have to say?
Low engagement frustration
You’ve tried posting before, but the lack of likes, comments, or conversations makes you wonder if it’s worth the effort at all.
Stuck for content ideas
You’re overwhelmed by the need to say something valuable, but coming up with new, relevant ideas feels like an endless challenge.
Too many ideas
Your head is full of ideas, but without focus, they end up as scattered thoughts that never make the impact they could.
No clear plan
You’re throwing content out there and hoping it sticks. Without a clear plan, there’s no consistency—and consistency builds trust, keeps you top of mind, and shows people what to expect from you.
Not sure how to use the tools properly
Modern tools and platforms hold huge potential, but figuring out how to use them effectively feels like one more thing you don’t have time for.
Personal branding isn’t about being someone you’re not.
It’s about being more of who you are.
Gain clarity & confidence
Showcase your expertise, skills and unique value with consistent messaging and content that connects directly to your specific target audience’s needs – in your authentic tone of voice.
Uncover your story and unique value
Personal branding is the act of self-discovery. It’s the narrative that reflects your values, highlights your expertise, and connects with your audience.
We can help you define a clear, authentic story that builds trust, sets you apart, and creates opportunities that matter.
Audience insights
You can’t connect if you don’t know who you’re talking to. We can help you identify your audience—what they care about, where they are, and how to engage them effectively.
Tailored content strategy
Posting randomly won’t get results. Together, we’ll create a focused, goal-driven content strategy that aligns with your personal and business objectives to ensure your message always hits the mark.
Authentic storytelling
People connect with stories, not sales pitches. We’ll help you craft an authentic narrative that feels real, humanises your brand, and resonates with the people who matter most.
Profile optimisation
Your LinkedIn profile is your digital first impression. We’ll help you optimise it—from your headline to your bio—so it reflects your expertise and personality, and attracts the right audience.
Content creation support
Consistency is key, but you don’t have to do it alone. We provide support with writing, design, and content production to keep your messaging polished and professional.
From articles and videos to polls and bite-sized posts, we’ll help you generate fresh, engaging content that keeps your audience interested and your presence strong.
Time-saving solutions
You’re busy. We’ll provide tools, templates, and streamlined processes that save you time while maintaining a consistent, high-quality presence online.
Education on tools
LinkedIn is powerful, but only if you know how to use it. We’ll teach you how to make the most of its tools, features, and algorithms to amplify your visibility and influence.
Plus, we’ll show you how to use AI to supercharge your workflow
Engagement tactics
Posting is only half the battle—engagement is where the magic happens. We’ll guide you on how to spark conversations, ask the right questions, and build meaningful connections.
Continued support
Personal branding isn’t a one-and-done project. I’ll be there to provide ongoing guidance, feedback, and strategies to help you grow and adapt as your brand evolves.
Your personal brand is already being built, whether or not you’re actively working on it.
Take control of the narrative.
Kia ora, my name is Graydon.
I help businesses and individuals define their unique value and share their stories to connect authentically with their audiences.
With over 20 years of experience in marketing strategy and creative advertising, I combine strategic insight with creative execution to craft compelling narratives that drive results. My personalised approach ensures every piece of content reflects your authentic story and vision.
As a Personal Brand Coach, I’m here to help you uncover your story and turn it into a powerful tool for connection, influence, and growth.